ads that make the cut

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We all hate advertisements. We all love advertisements. What differentiates those we love from the ones we don’t?

Most ads highlight what the product does. Some take the pain to highlight how better it is from the competition. What such ads achieve is make the prospective customer more knowledgeable about the product. Nothing more.

Is it enough that prospective customers just know the product is good? The problem is, knowing is not acting. Unless prospects convert to sales, its a fail.

Successful ads don’t just capture your attention, but force you to act. They give a compelling reason to buy the product. Compelling reasons connect to you emotionally, give you a sense of pride, make you think you are smart. Think of several Apple advertisements.

The best ads increase your affinity for the product. Every time. [tweetmeme source=”FlaringSparks” only_single=false]

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be your customer

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How often do you look at a product or service and decide it wasn’t worth your time and money? How many of us do that everyday?

That is the same fate your product will face. Unless you figure out the right product-market fit. There are practically unlimited ways to figure this out, but its about how efficiently and reliably you can – without wasting too much cash and time.

Talk to your customers. Read, understand and analyze what your industry leaders write. Look at your competitors. Look at services that complement your offering. Best of all, rather than assuming and predicting your customer, be and behave like your customer. There is no better way to understand them. [tweetmeme source=”FlaringSparks” only_single=false]