We all hate advertisements. We all love advertisements. What differentiates those we love from the ones we don’t?

Most ads highlight what the product does. Some take the pain to highlight how better it is from the competition. What such ads achieve is make the prospective customer more knowledgeable about the product. Nothing more.

Is it enough that prospective customers just know the product is good? The problem is, knowing is not acting. Unless prospects convert to sales, its a fail.

Successful ads don’t just capture your attention, but force you to act. They give a compelling reason to buy the product. Compelling reasons connect to you emotionally, give you a sense of pride, make you think you are smart. Think of several Apple advertisements.

The best ads increase your affinity for the product. Every time. [tweetmeme source=”FlaringSparks” only_single=false]